If you haven’t known by now, you should.
Google Analytics is one of the finest web traffic analytical tools that helps you analyse your inflow of traffic in details.
It helps you shape your digital marketing strategy with the insights provided by Google Analytics.
With more businesses building up their online presence, pouring thousands and thousands of dollars into digital platforms, it’s important to know the numbers.
Just recently, one of my friend invested over $12000 into his company website – without detailed planing or tracking in place.
How will he know if his website is getting any notice at all?
He won’t. That’s where Google analytics comes into play.
Yes, you heard me right. It’s free.
Google is providing this complimentary tool without any cost for all businesses.
With that in mind, you could allocate budget for other business activities.
Best of all, it’s not only free, it’s also very powerful – if you know how to utilise it effectively.
It’s one of the major components which you must understand.
Bounce rate shows the rate of visitors closing your website upon visiting it.
Why does this matter?
It’s very important to reduce this metric, especially when you’re running advertisements to channel traffic into your website.
10000 views without any conversion is 10000 lost opportunities – and wasted resources.
If your website has a high bounce rate, it’s time to address the unknown issue. And there’re plenty of reasons why websites have high bounce rate.
It could be that the landing page isn’t optimised enough for its target audience, or the website’s loading speed is slower than usual.
Whatever the reason may be, you need to run tests, and figure out the reasons why.
With Google analytics, you’ll be able to find out a lot of information about your website’s visitors.
Here’s the list of the components you can observe:
How are these useful?
For example, we were able to help one of our clients decode the information given by Google analytics.
Most of his website’s visitors are female, between the age of 35 to 45. They’re located in London, and majority of them use mobile devices to access his website.
So, what does this mean?
With the information given, our client was able to direct more effort into content dedicated to this specific group of users. In addition, we also helped him tweak his website to make it responsive – so that his website isn’t “distorted” when someone views it on his or her mobile phone.
Alternatively, if this wasn’t the target market he’s going for, he could change it. He could have reduced content targeted at this group, and craft more useful content for another group of audience.
That’s the power of analytics – it helps you to make smarter decisions.
You’ve heard it before, and it stays true today.
Content is king.
Content is one of the most efficient ways to reach out to your audience. It’s able to help you stand out from the crowd, and also to make you a subject expert in your specific niche.
Google analytics is able to provide you with a detailed view of the page views of your content.
As mentioned above, you’ll be able to make sound decision with the data collected.
Are you using WordPress? Google analytics has the plugin for you.
Are you using Wix? Google analytics has a plugin for you.
The list goes on…
Whatever platforms you’re having, Google Analytics’ interface will always be easy to use. So you can have a peace of mind.
In addition, it has a mobile app for you to track your activities as well. So you can have it on the go, whenever, and wherever you are.
All the data collection will always be in “live” state.
What you see is the actual data received from your website. There’s no need to manual triggering to get it work every now and then.
On top of that, the default reports are generated automatically as well.
Simply have your website integrated with Google analytics, and the rest will be automated.
Google Analytics allows you to generate customised report.
With different dimensions and metrics to choose from, you’ll be spoiled for choices.