Client Background
E-Commerce
Problem
The Watch company was struggling to attract and retain customers despite offering high-quality products at affordable prices. The company's website traffic was low, and the conversion rate was even lower. The company realized that it needed to improve its online presence and content marketing strategy to increase sales and grow its business.
Solution
They hired a Uxible to help improve its online presence and increase sales. Our service started by thoroughly analysing their website and marketing strategy. We identified several issues with the website, including poor content structure, limited blog content, and a lack of product descriptions.
We created a comprehensive content marketing strategy for them - it included methods to improve their website's content structure, adding regular blog content, and optimizing product descriptions for search engines.
Results
With the help of the content strategy, they were able to increase its online presence and generate more sales by 37%. Their website's content structure was improved, resulting in a better user experience and higher conversion rates. The regular blog content also helped the website rank higher in search engine results pages, leading to increased organic traffic.
The optimized product descriptions were a huge success, making it easier for potential customers to find their products online. The service's use of keywords and phrases allowed them to reach a wider audience of potential customers, resulting in increased brand awareness and sales.
