How frequently should you blog?
A regularly updated blog is an important part of an excellent marketing plan. Discover your magic number today.
Wiliam Wu
Digital Content Creator
When it comes to content marketing, consistency is crucial.
Finding the correct rhythm on your editorial schedule, on the other hand, does not have to be tough.
Adding new content to your blog regularly is an important part of any excellent content marketing plan.
The more SEO optimized content you have, the simpler it is to rank high in the search engine – while providing your audience with something fresh and informative to read.
However, how frequently should you create blog posts?
In this tutorial, we’ll answer these questions and discuss numerous things to think about while planning your editorial schedule.
Is there an ideal number of blog posts every week?
For years, online marketers have disputed this subject.
While some insist on blogging every day, some others once in a blue moon? There is a definite sweet spot for posting frequency.
Some content marketers believe that writing 3 to 5 times a week is the most effective way to improve the reach of the targeted audience.
This translates to eleven to sixteen posts every month, depending on how committed you are to posting fresh content at specific times each week.
Ultimately, the blogging frequency is dependable on the toughness of the competition.
New niches can live with less fresh content because the information does not change regularly.
Blogging is like building entrances to your website – the more pages you have the more ways your audience could enter and explore what you have to offer.
As a result, you may significantly improve your organic traffic, achieve conversion targets more rapidly, and reap the enjoyable benefits of digital marketing.
Posting fresh content frequently is like adding a catalyst to your website’s growth; as well as for your revenue over time.
How Frequently Should You Blog?
There are various aspects to consider before deciding how frequently to blog.
These signals can help you assess if your content production process should involve creating new articles every day or a few times a week.
You should be able to come up with a solid publishing schedule for your blog by examining your industry, goals, and needs against this list.
If you are unsure what a publishing schedule is, you can find out more here.
There are 5 things to consider when you are doing your planning:
1. Goals
When deciding how frequently to update the material, you should think about your overall blogging goals.
This should be the major reason you’re producing fresh content in the first place.
Some examples of content marketing goals are:
Improve search engine ranking for certain keywords
Creating brand awareness
Adding fresh content jammed pack with excellent material will help you establish yourself as a thought leader in your niche.
With these considerations in mind, you can simply assess if it is necessary to post more or less frequently based on your final goals.
2. Resource
Before you consider the frequency of content posting to your blog, you should also consider your company’s available resources.
Sometimes, It’s easy to set a target like publishing 5 blog entries every week – not knowing of the resources needed to achieve such a result. You will need some of the most valuable company resources – manpower and time.
If content creation isn’t your speciality, it may require you to spend an enormous time doing research and writing blog posts. You might not have enough time in your schedule to do this.
Some others consider hiring a staff person develop fresh content frequently. While some others outsource content writing to an external source (which could be a smarter move).
The challenge is that it does cost money, which can translate to a sizable portion of your marketing budget.
Hence, it is critical to consider both your monetary resources and time before committing to a blog publishing schedule.
3. Movement of Industry
You should consider industry movement before deciding on the frequency of blog posting as well.
This refers to how frequently things change in your specific industry.
If you are in an industry where fresh ideas and materials are constantly being released, you should publish more postings.
You may also need to update your posted blog articles to keep them relevant.
It’s the best way to keep up and update your audience whenever they seek new information.
On the other hand, if your company is doing “traditional” businesses such as biscuit manufacturers, you may not need to be aggressive with your blog posting.
Instead, you can consider identifying topics that will help you regularly fulfil your content marketing goals.
4. Your Audience
Still unsure how frequently you should update your blog? Consider your audience’s requirements.
Do they have any inquiries about a common issue that might prevent them from purchasing your goods or services?
Should they learn more about a subject before proceeding with the customer journey?
When deciding on how much content to add to your blog, providing value must always be a major consideration.
Posting randomly to show the world that you’ve added something new isn’t healthy for your website — Google’s algorithm will know.
Quality should always take precedence over quantity.
A significant focus on what your targeted audience would like to read about is undoubtedly something that should be taken into account.
5. The number of posts already published on your blog
Another crucial consideration is the amount of content previously published content on your blog.
If you’ve amassed a large number of blog posts over the years, it may be more beneficial to update your old posts a few times every week rather than concentrate on creating new ones.
Because Google checks for newly updated pages.
You may resuscitate your old/dead blog posts with newly added information and load them with new keywords.
It’s important to create new content constantly while updating your old blog posts – to maximize SEO efforts.
If you plan to post 5 new pieces of content every week, you may consider swapping one post for rewriting an old blog post.
Conclusion
While new material is valued, good content lasts a long time – if you optimize for search and write for readability, you may achieve success even beyond the publication date.
Blogging is a critical ingredient of content marketing, and creating high-quality pieces is a crucial component of any plan.
Your digital marketing plan will determine how frequently you blog. Once you identify your goals, resources, and target audience, the answer becomes clear.
With these principles in mind, you should be able to discover the perfect sweet spot for your website.
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