9 Types of Content You Can Create for Your Blog Posts
By Wiliam Wu | 30 April 2022 | Content Writing
It doesn’t matter if you’re just starting your first blog or a seasoned blogger; you’ll encounter your writer’s block at some point. It may be due to Monday morning and your mind is still stuck in the weekend – and coffee doesn’t work.
Some content marketing specialists frequently use the same blogging style for each article, forgetting that there are so many other forms of blog articles that might help spice things up. Not only can changing up your blog material help you overcome writer’s block, but it will also keep your readers interested because you won’t be as predictable from article to post.
Rather than listing every form of post imaginable, we’ve included a list of our favourite types of content below that are effective for growing your traffic and leads.
1. The List
The top of our list is the list. Everyone enjoys making a list. They’re simple to scan, provide digestible information, and are quite popular for social media sharing.
Lists may be made on practically any topic. It may be a list of your favorite books or a list of your favorite blogs to follow.
These sorts of blog types may be found all over the internet:
- Top 5 ways to…
- 9 reasons people…
- 7 recipes you…
A checklist provides your audience with a step-by-step summary of what your audience needs to do to reach a goal.
Don’t you enjoy crossing things off a to-do list? There’s something fulfilling about finishing a task.
When time is limited, checklists can serve as an express reference tool for your audience. If you make this beneficial resource available, your audience will most likely desire to consume and download more of your quality information.
In addition to surfing YouTube/social media platforms daily, many individuals go online to learn new skills, new recipes, or even ways to troubleshoot a computer issue.
People are seeking solutions to their difficulties, whether it’s baking a pie or fixing a Microsoft Windows issue. If you have written a solution which they’re seeking, they’ll probably click on the link to your site to read the article thoroughly.
Sharing your industry knowledge and thought leadership through how-to articles demonstrates to your personas that you know what you’re talking about, laying the groundwork for effective lead generation. The more you assist them, the more they will desire from you and the more they will download your material.
Sharing your specialized knowledge and thought leadership will demonstrate your abilities. Your audience will discover that you’re one of the experts to engage – which will pave the way for lead generation. The more you assist them, the more they will desire from you.
In addition to blogging, videos are also a terrific method to visually demonstrate your expertise.
While infographics aren’t the ideal tool for lead generation, they are a great way to drive traffic to your website and raise awareness.
They’re simple to understand, instructive, and amusing. Furthermore, infographics provide a refreshing change from the typical wordy blog piece.
Infographics don’t have to be those lengthy, professionally created visuals that you see all over Pinterest. An infographic may be any size or shape, and it can include any sort of information.
Creating infographics for your site is a great way to deliver useful information while also encouraging readers to share something aesthetically appealing. They might be graphs, statistics, step-by-step directions, or simply interesting information.
Furthermore, you could include an embed code to be placed beside the infographic and make it easier for your audience to share it – boosting the chances of sharing and more backlinks to your site.
Always remember – the better the quality of these infographics, the more effective they will be.
Interview content is one of the best methods to attract your readers’ curiosity. People are usually interested in hearing what people they admire have to say. The simplest approach to accomplish this is to email that individual a list of questions, have them complete a written response, and do some editing and formatting.
You may also consider discussing major industry happenings, acquiring professional advice, and even getting business insights.
Thereafter, you can publish that interview in your blog. The idea is to keep your interview topic focused on what your audience is interested in.
6. Product/Service Review
As a team of committed writers, we are no stranger to product reviews — we have written more than we can count. Reviews can help you complement your blog beautifully.
Before making an online purchase, most people would usually read product reviews to ensure they’re getting a fair bargain, and that the item meets their expectations.
As a result, evaluating a product related to your area of expertise might be effective for an audience that is already interested in it.
7. Guest Post
What should you do if you want to take a quick break from writing on your blog for a couple of weeks? How are you going to manage your blog during this period?
You can consider inviting guest bloggers to write for you. However, you will need to Invite bloggers who create content within your niche.
Guest blogging is advantageous since it allows you to provide a new viewpoint on your business, product, or service, among other things. There are several advantages for both you and the guest blogger.
Guest Blogging is a win-win street. It helps your blog get new perspectives that are different from your point of view. Your guest blogger will get to gain visibility and gain social media coverage by doing so.
Keep the postings relevant to your blog and organize them all ahead of time, and your site will continue to have fresh material while you chill out on the beach.
8. Case Studies
Creating Case studies is a great approach to establishing trust in your audience – they’re also simple to write.
Case studies are content which is focused on your current clients who gained tremendous success by using your products or services.
Case study blog articles are excellent for lead generation because they demonstrate real-life success. When your audience sees genuine examples, they are more inclined to trust you – making them more likely to become clients.
Showing what you’re strong at, your speciality, is a fantastic strategy to position your website/blog as a thought leader within your industry. Good presentations may live on the digital landscape for years. Work on some white pages or organize a webinar if you have a bigger budget.
Like infographics, presentations are an excellent approach to delivering ideas and information in a visual manner.
Do bear in mind that to provide the most value to your readers, you need to maintain high-quality content, and it must be informative.
Every blogger experiences a lack of ideas at some point in their career. It’s difficult to stay consistent when you don’t know what to write about.
The reality is that inspiration for fresh blog entries may be found all around you. There’s always a method to develop new material that’s relevant to your site, from expert comment roundups to charity awareness.
If you use any one of the suggestions above, you could find yourself with more ideas than you know! Also, be sure to read our guide on writing blog articles that convert.