Top 4 Reasons Why You Need to Hire a Content Marketing Specialist
By Wiliam Wu | 23 April 2022 | Content Marketing
Hiring a team of skilled content creators and managers is one of the finest investments you can make for your company’s marketing strategy. What is the significance of content marketing?
According to recent research:
- Conversion rates for content marketing are more than five times greater than for any other digital marketing strategy.
- After reading a blog article about a product or service, more than 59% of internet users opted to purchase after reading reviews or blog articles related to a product/service.
- More than 71% of organizations polled that content marketing enhanced their lead quantity and quality.
As you can see, content marketing is well worth your time and money. However, why should you hire a professional instead of doing it yourself?
Even if you’re a skilled writer with a strong grasp of your target audience, hiring a partner to assist with content production efforts is one of the finest investments you can make in your marketing plan.
1. Creating High-Quality Content
To be effective, your content marketing plan must include high-quality material with a clear message that is consistent across all platforms. Why?
Google refines its approach for screening out low-quality information for its consumers with each algorithm update. These are some of the most typical blunders that inexperienced content makers make:
- Keyword stuffing
- Placing the same material/content on your website
- Posting articles to add fresh content rather than produce something of real quality
For your digital marketing plan to be effective, you must ensure that your content is professionally written and designed with your target audience in mind. That way, you will be able to can solve their issues, provide deep insights, or simply, answer frequently asked questions.
2. Consistency
Your company must maintain a consistent voice and tone in your content.
If your website content, blog posts, and social media platforms have various writing styles, your target audience will lose faith in your brand and get confused about your company’s identity.
It’s very unusual for well-intentioned but inexperienced content writers to try unified messaging by putting the same information everywhere and end up with badly constructed updates that damage more than help.
A savvy content marketing specialist, on the other hand, understands how to incorporate the same language and brand elements into a cohesive marketing strategy that tailors each message to the targeted audience. It helps to match the brand identity, and great SEO – ultimately, you will be able to achieve your business goals.
3. Search Engine Optimization
If you want your target audience to consume your content, they must be able to locate it.
There are only several ways for that to happen:
- Ask your audience to follow you on your social media channel(s)
- Get them to subscribe to your newsletter
- Paid advertisement
- Search Engine
SEO is the best way to rank your website organically (without any upkeep or cost) – so that your audience may reach your content when they search for certain keywords on the search engine.
However, not all subject matter experts understand how to properly construct content to deliver value to readers while also optimizing for search engines.
Content marketing specialists understand how to collaborate with your brand’s specialists to create search engine optimized articles and relevant graphics.
Hiring a content marketing specialist can help you enhance your search engine results since adding frequent material to your main website increases your chances of being considered high quality.
Each Google algorithm update becomes better and wiser at filtering out stuff that consumers will not find helpful.
The more new material web crawlers discover on your website, the more frequently they will return to explore for new pages. The sooner your page gets indexed, the sooner it will appear in search results.
4. Good for Business
We know that customers like to learn about a business through its organic media, but the same is true for their shopping decisions, with more than 59% of internet users making a purchase after reading a blog piece.
The more optimized articles your business has on your website, the more chances you have for sales conversion. However, the cost of this fantastic strategy would be time and energy. It takes a great deal of your effort to create frequent content that has all the crucial elements.
You can consider paying someone to handle that whole lot of chunk for you. Adding someone to your team whose sole responsibility is content marketing will result in more interest in what you’re selling simply because users will trust you more.
Conclusion
Remember that just because you employ a content marketing specialist, it does not imply you will not be part of the process. While he may bring experience to the table, you must be willing to share with him about your company. The content marketing specialist needs to learn about your sector, receive your input on your company’s objectives, and get to know your clientele.
If you’re thinking about hiring a professional content marketing specialist, drop us a message and we’ll set up a free consultation for you.